Line Kay of Vintagepiken has captured a beautiful new campaign for Australian linen company Hale Mercantile Co. Line’s beautiful images truly evoke the inherent beauty of Hale’s new collection and its stunning colour palette. We are loving this collaboration!
Hale Mercantile Co is a new Australian company manufacturing the most stunning collection of luxury European linen lavished in culture, tradition, pride and centuries of craftsmanship. Designed to be relaxed in nature and truly easy care, their entire range is grown, spun, dyed, woven and sewn in Europe. This beautiful collaboration is the result of the pairing of like-minded Melbourne duo Sharon Patsiotis and Siobhan Beaney.
HMCo’s Philosophy :
In searching for the secret to making superior linen that met our standard for texture, softness, colour and durability it was discovered that a true luxury linen is best made from individually dyed fine linen yarns. Where most linen today is piece dyed in an effort to contain costs, we set out determined to find the perfect yarn which would offer us colour beyond compare. It had to have the ability to maintain the integrity of its colours and it had to have the strength that we yearned for. Fulfilling our desire for quality, our yarns are spun from A grade flax sourced from France. HMCo then sought to find unrivalled craftsmen to weave our linen in true European style.
It was decided to set up a base in our much loved European hide away, Riga where we committed to make our linen as charismatic and endearing as the ancient city itself. We were fortunate enough to find a group of incredibly talented artisans, each one accustomed to producing for the Scandinavian market. Our standard was met! And so the story goes, our linen was born from the collaboration between divine yarn and brilliant craftsmanship.
It is with great pride that we manufacture a true European linen range lavished in culture, tradition, pride and centuries of craftsmanship. Designed to be relaxed in nature and truly easy care, our entire range is grown, spun, dyed, woven and sewn in Europe.
HMCo . . . “weaving our passion into our products”.
Aura Home is an Australian based textile company producing beautiful bedlinen and textiles for the home. Aura Home have captured the essence of Summer with their brand new collection featuring sumptuous colours, prints and textures that will bring a fresh new look to your living and sleeping spaces. Visit Aura Home for their complete range.